Digital Asset Management Toolkit

A new approach to IT Asset Management

Until this time, digital asset management software was developed to focus on a the following items:

• Keep track of what you own
• Know where it is
• Know how much it's costing you

This could limit its value to other parts of the business, such as operations and IT services, and could lead to silos and turf wars over which group owns what processes and data, and diminished returns. By combining the digital asset management repository with the CMDB, and further integrating the tools that IT uses to manage systems and implement change, asset management becomes something that everyone is participating in, whether they know it or not.

Information about Digital Asset Management that you'll use

Not only can you have metrics that will help you prioritize projects and demonstrate the business value of keeping IT in-house, IT staff will have the data they need to understand how a given device is currently configured, what it's related to, and perhaps whether or not it's under warranty. They can also act on this information using any of the other integrated management tools that Altiris provides to execute change in a managed, repeatable way.

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Digital Asset Management Goes Enterprisewide

Digital asset management (DAM), like many other technologies, had its origins as a point solution, targeted to the needs of media companies and marketing departments to effectively manage the images, video, audio and other digital material they created and used. Digital Asset Management technology has continued to evolve, and today it is being deployed not only in companies outside the media vertical, but also to user communities across multiple departments as part of companywide enterprise content management (ECM) strategies.

If the activity in the vendor community is any indication, this is a trend with staying power: Interwoven purchased MediaBin and Documentum acquired Bulldog, Adobe developed a media server designed to integrate with multiple enterprise content management systems, and both IBM and Stellent have developed internal Digital Asset Management tools while also allying with prominent third-party vendors. In the case studies that follow, we see how three prominent companies, Chrysler, Acuity and Reebok, are benefiting by taking an enterprisewide approach to Digital Asset Management.

Digital Asset Management Systems Types

General categories of digital asset management systems

• Brand asset management systems, oriented on aid of content re-use in large organizations.
• Library asset management systems, oriented on storing and retrieving of large amounts of occasionally changing media assets, for example in photo or video archiving.
• Production asset management systems, oriented on storing, organizing and revising control of frequently changing digital assets, for example in digital media production.
• Digital supply chain services, pushing digital content out to digital retailers (e.g. games, videos and music).