Digital Asset Management: 2007

2007/12/29

DAM

DAM: Short for digital asset management, a system that creates a centralized repository for digital files that allows the content to be archived, searched and retrieved. The digital content is stored in databases called asset repositories while metadata such as photo captions, article key words, advertiser names, contact names, file names or low-resolution thumbnail images are stored in separate databases called media catalogs and point to the original items.
Digital asset management also is known as enterprise digital asset management, media asset management or digital asset warehousing.

Asset. Definition

Any item of economic value owned by an individual or corporation, especially that which could be converted to cash. Examples are cash, securities, accounts receivable, inventory, office equipment, a house, a car, and other property. On a balance sheet, assets are equal to the sum of liabilities, common stock, preferred stock, and retained earnings.
The resource owned by the firm
Current assets, Fixed Assets

What is an asset?

Any digital object that follows generally accepted accounting practice for asset recognition. So if you have any kind of digital object that you can show that you have reused for a period of greater than 18 months; have captured the development expenses associated with that particular object; and can directly link the reuse of that object to a discrete sale for a revenue event or a discrete cost savings; and have taken prudent measures to protect this asset, then generally accepted accounting practices will support you recognizing that as a financial asset on the balance sheet.

Digital asset management. Definition

Digital asset management (DAM) is a set of processes that when working together give a system, repository, and enabling workflow process for managing publishable media content such as images, illustrations, documents, audio, video and physical (non-digital) elements.

What is digital asset management?

Digital asset management is an IT-based practice for the systematic reuse and re-expression of pre-existing digital objects that, when successfully done, accelerates business processes and time to market deliverables. That's the formal definition. Read other Definition of Digital asset management.

Enterprise Digital Asset Management. Part 2

Enterprise Digital Asset Management provides a common platform for digital content across the entire organization. Publishing venues and academic applications from web sites, through course management and e-portfolio, to the Library itself can take advantage of this infrastructure to serve the full and diverse array of constituencies in the community. The commonality of the infrastructure distributes the management of intellectual property to copyright holders themselves while securing the content in a manner that recognizes its importance to the future of a company. Advanced tools derive and synchronize highly detailed and multi-layered metadata. The management infrastructure facilitates fluidly building relationships between content elements at a finer and more granular level than ever imagined, leading to unlimited possibilities for developing new methods and new knowledge.
The most basic implementations of enterprise Digital Asset Management yield gains in efficiency – managing, storing, and using digital content. More advanced implementations boost productivity in the production and reuse of digital materials through digital media transcoding and analysis services. And, the most advanced Digital Asset Management infrastructure manages metadata and data relationships in highly granular and complex ways.
Enterprise Digital Asset Management will be the change agent leading to a competitive advantage for companies of the future.
Read the first part of Enterprise Digital Asset Management article.

Enterprise Digital Asset Management. Part1

Digital Asset Management (DAM) is as well a form of Enterprise Content Management (ECM) that is concerned with content stored using digital electronic technology.
Enterprise Digital Asset Management is a technical infrastructure for fine-grained control and management of digital materials across an organization. It supports the most commonly used data types in the form of documents, images, audio, and video, but can also include animation, three-dimensional modeling, and other large data sets. This infrastructure essentially distributes tools for controlling and managing these assets, empowers creators to control their use, and provides a common platform for an organization. In this way, an organization or a company can manage the collective intellectual property in a manner consistent with the vested value it represents.
Digital Asset Management can provide far more than basic control and management. Digital media services can facilitate the fluid use and exchange of digital materials. Conversion and transcoding services change any document, image, audio, or video file from its original format to whatever format best suits a particular use. Analysis services can peer into the content itself and extract text to be used as metadata for search and retrieval. Full text can easily be extracted from documents and advanced tools are utilized to derive metadata from media. These analyses include such features as voice-to-text, optical character recognition, facial recognition, sound recognition, and scene change detection. Digital media services applied at the enterprise level relieve individuals of the heavy lifting needed to work with digital materials, foster productivity.
A highly advanced approach to digital asset management will treat metadata itself as an asset.

Read the second part of Enterprise Digital Asset Management article.

2007/12/13

Digital Asset Management Elements

Main elements of Digital Asset Management

• Viewing assets as digital content plus the associated metadata that makes it possible to be identified
• The ability to group individual assets to form packages or collections of assets
• The ability to ingest, index, catalogue, navigate, transform, re-purpose, and publish to a wide range of digital formats while protecting integrity of the original assets
• Enterprise capability and linkage to technical infrastructure, for example, network, storage, database
• Ability to administer and control the flow of assets into and from the system, as well as the groups and individuals who have access to assets

2007/12/10

Digital Asset Management Systems Types

General categories of digital asset management systems

Brand asset management systems, oriented on aid of content re-use in large organizations.
Library asset management systems, oriented on storing and retrieving of large amounts of occasionally changing media assets, for example in photo or video archiving.
Production asset management systems, oriented on storing, organizing and revising control of frequently changing digital assets, for example in digital media production.
Digital supply chain services, pushing digital content out to digital retailers (e.g. games, videos and music).

Asset Management

Assets. Asset Management

Assets, in any commercial set up, include the monetary investments, plants, infrastructure and its human resources. Asset management is, consequently, a process that aims at the optimum utilization of resources for maximum returns at the minimum investment or costs.
An asset can be defined as something that is owned by a person or organization that has a cash value, including property, goods, savings, and investments. Hence, asset management refers to the management of the assets by money managing teams. While the major emphasis is on managing the investment portfolios of a company, asset management also contains management of physical assets such as equipment, money and property, and non-material assets such as information and the workflow processes.
Asset Management in general is related to the management of locations, physical objects or items of value and might include the following: financial instruments, furniture, computers, property, buildings, etc.