2007/12/10

Asset Management

Assets. Asset Management

Assets, in any commercial set up, include the monetary investments, plants, infrastructure and its human resources. Asset management is, consequently, a process that aims at the optimum utilization of resources for maximum returns at the minimum investment or costs.
An asset can be defined as something that is owned by a person or organization that has a cash value, including property, goods, savings, and investments. Hence, asset management refers to the management of the assets by money managing teams. While the major emphasis is on managing the investment portfolios of a company, asset management also contains management of physical assets such as equipment, money and property, and non-material assets such as information and the workflow processes.
Asset Management in general is related to the management of locations, physical objects or items of value and might include the following: financial instruments, furniture, computers, property, buildings, etc.

Digital Asset Management

Digital Asset Management (DAM) and derivative terms like Brand Asset Management or Channel Asset Management often specifically refer to digital assets that are usually media related, but it is not mandatory.