Digital asset management. Definition

Digital asset management. Definition

Digital asset management (DAM) is a set of processes that when working together give a system, repository, and enabling workflow process for managing publishable media content such as images, illustrations, documents, audio, video and physical (non-digital) elements.

What is digital asset management?

Digital asset management is an IT-based practice for the systematic reuse and re-expression of pre-existing digital objects that, when successfully done, accelerates business processes and time to market deliverables. That's the formal definition. Read other Definition of Digital asset management.